Why Jim didn't make profit with
his Internet business
Last week, a customer wrote us to ask why his web site wouldn't
sell. Normally, we cannot give specific advice because we
wouldn't have time to improve our software programs then.
In this case, we made an exception because Jim's web site
Jim seemed to make everything right. His web site had proper
HTML code, it had a lot of contents and it didn't use frames
or dynamically created web pages. Jim told us that he had
carefully avoided the 19
common mistakes we outlined here.
He also told us that he had optimized his web site with IBP's
10 Ranking Optimizer, and that he had top 10 rankings
for his most important keyword on several search engines.
If that wasn't enough, what was he missing?
Finally, after exchanging some email messages with him, it
suddenly hit us: Jim used the wrong keywords. Of course, he
had put keywords in the web page title and several times in
the body text according to IBP's advice for his most important
keyword. Still, he was missing something: the keyword he used
was not used by his potential customers in the search engines.
How did we find out about this? We simply used Overture's
search term suggestion tool. We found out that his keyword
was only searched for 3 times in the whole month. Out of these
3 searches, only some went to his web site - too few to make
So how do you find the right keywords or key phrases for
To find keywords and phrases that people actually search
for in the search engines, you can use so-called keyword search
engines. The most popular ones are:
These tools help you to get an idea of the popularity of
a keyword. Only if people use your keyword in web searches,
it makes sense to optimize your web site for it.
There are also some other factors you should consider when
choosing keywords for your web site. We've outlined these
factors in a previous
issue of our newsletter.
Next week, we'll tell you other, not so well-known ways to
find the right keywords for your web site.