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The new Yahoo search engine and
your web site
Since last week, Yahoo
doesn't display Google results anymore. Yahoo has started
to use its own new search engine software.
Although almost all experts expected it, Yahoo isn't replacing
Google with its own Inktomi technology. Yahoo has developed
a brand new search engine, based on Inktomi, AltaVista and
AllTheWeb technology.
Yahoo's search engine spider is capturing the full text of
web pages, up to a 500,000 characters limit. The new Yahoo
search also supports many file types, including HTML, PDF,
and Microsoft Office documents.
What does this mean to you and your web site?
Yahoo is a very big player in the search engine market.
Its new search technology will power nearly half of all
searches conducted within the United States.
That means that your web site should have good rankings
in Yahoo if you don't want to lose customers.
How does Yahoo's new search engine spider work?
Yahoo's new search engine spider will follow every HREF
link on a website. It seems that it doesn't follow SRC links
such as images or FRAMES
yet.
Yahoo's spider can follow dynamic links but Yahoo is advising
webmasters to post static pages with text links directed
to specific sections featuring dynamic content. Another
good reason to use a sitemap
on your web site.
Don't use shady search engine optimization techniques!
Yahoo has combined its own proprietary anti-spam technology
with Yahoo Mail's SpamGuard technology to help filter out
irrelevant, redundant or low-quality URLs and links. Taking
advantage of the synergies between Yahoo Search and Yahoo
Mail, these two services will share data to reduce spam
and further improve the user experience across Yahoo.
Web sites that try to cheat Yahoo with unethical search
engine optimization methods such as cloaking will have a
hard time with Yahoo.
That means that it's more important than ever before to
use ethical
search engine optimization methods if you want to get
good results on Yahoo.
How to optimize your web pages for Yahoo's new ranking
algorithm
Fortunately, there's an easy way to optimize your web pages
for Yahoo's new ranking algorithm with ethical methods.
If you have our web site promotion tool IBP,
do the following:
- Start IBP's Top 10 Optimizer.
- Enter the search term for which you want to optimize your
web page.
- Select "Yahoo.com" in the search engines list
and click the "Analyze" button.
IBP will analyze the web pages that currently have a top
10 ranking on Yahoo.com for your important keyword. As these
pages have a top 10 ranking, they must have done something
right and they must be compliant to Yahoo's ranking algorithm.
Based on this in-depth analysis of Yahoo's current ranking
algorithm, IBP will tell you how to change your own web
page so that it can get a similar high ranking on Yahoo.
This is a serious and spam free way to improve your ranking
on Yahoo.
Yahoo's new search engine ranking algorithm revealed
for your site
Take advantage of knowing Yahoo's new search engine ranking
algorithm before your competitors do and download
the free IBP trial version now.
The announced article "Why Jim didn't
make profit with his Internet business - part 2" will
appear in the next issue of the search engine facts newsletter.
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