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The new Yahoo search engine and your web site

Since last week, Yahoo doesn't display Google results anymore. Yahoo has started to use its own new search engine software.

Although almost all experts expected it, Yahoo isn't replacing Google with its own Inktomi technology. Yahoo has developed a brand new search engine, based on Inktomi, AltaVista and AllTheWeb technology.

Yahoo's search engine spider is capturing the full text of web pages, up to a 500,000 characters limit. The new Yahoo search also supports many file types, including HTML, PDF, and Microsoft Office documents.

What does this mean to you and your web site?

Yahoo is a very big player in the search engine market. Its new search technology will power nearly half of all searches conducted within the United States.

That means that your web site should have good rankings in Yahoo if you don't want to lose customers.

How does Yahoo's new search engine spider work?

Yahoo's new search engine spider will follow every HREF link on a website. It seems that it doesn't follow SRC links such as images or FRAMES yet.

Yahoo's spider can follow dynamic links but Yahoo is advising webmasters to post static pages with text links directed to specific sections featuring dynamic content. Another good reason to use a sitemap on your web site.

Don't use shady search engine optimization techniques!

Yahoo has combined its own proprietary anti-spam technology with Yahoo Mail's SpamGuard technology to help filter out irrelevant, redundant or low-quality URLs and links. Taking advantage of the synergies between Yahoo Search and Yahoo Mail, these two services will share data to reduce spam and further improve the user experience across Yahoo.

Web sites that try to cheat Yahoo with unethical search engine optimization methods such as cloaking will have a hard time with Yahoo.

That means that it's more important than ever before to use ethical search engine optimization methods if you want to get good results on Yahoo.

How to optimize your web pages for Yahoo's new ranking algorithm

Fortunately, there's an easy way to optimize your web pages for Yahoo's new ranking algorithm with ethical methods. If you have our web site promotion tool IBP, do the following:

  1. Start IBP's Top 10 Optimizer.
  2. Enter the search term for which you want to optimize your web page.
  3. Select "Yahoo.com" in the search engines list and click the "Analyze" button.

IBP will analyze the web pages that currently have a top 10 ranking on Yahoo.com for your important keyword. As these pages have a top 10 ranking, they must have done something right and they must be compliant to Yahoo's ranking algorithm.

Based on this in-depth analysis of Yahoo's current ranking algorithm, IBP will tell you how to change your own web page so that it can get a similar high ranking on Yahoo. This is a serious and spam free way to improve your ranking on Yahoo.

Yahoo's new search engine ranking algorithm revealed for your site

Take advantage of knowing Yahoo's new search engine ranking algorithm before your competitors do and download the free IBP trial version now.

The announced article "Why Jim didn't make profit with his Internet business - part 2" will appear in the next issue of the search engine facts newsletter.

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February 2004 search engine articles