Reasons to delete a link exchange request
Improving the link popularity of your web site helps you
to get higher search engine rankings. (Not sure what "link
popularity" is? Read
our link popularity course.)
A good way to increase the link popularity of your web site
is to contact other webmasters. Nowadays, webmasters get many
link exchange email messages so it's more difficult to get
Do the following things to make sure that webmasters reply
to your link exchange request:
1. Don't require too much action from the other webmaster.
Some people write link exchange messages that read like this:
"If you want to exchange links with us, click this, go
here, and fill out this to make a request."
Remember that you ask the other webmaster and not the other
way around. Link to the other web site first and tell the
other webmaster where he can find the link.
2. Don't teach the other webmaster about search engine optimization.
Don't tell the other webmaster how great the effect of a
link exchange will be for the search engine ranking of both
web sites. The other webmaster probably knows this anyway.
Some people don't like to be taught in an email message they
3. Keep your email message short.
Don't bore the other webmaster with long email messages.
Come straight to the point, tell the other webmaster where
he can find his link and where he can find easy to use copy/paste
code for the link to your site.
4. Don't ask for a link if the other web site is totally
unrelated to your site.
Many webmasters don't like it when they receive a request
from a totally unrelated web site. Most people will only link
to another web site if the other web site has something to
offer for their visitors. Only write to related web sites.
5. Link to the other web site first.
Make sure that you link to the other web site before asking
for a link back. Why should the other webmaster link to you
if you haven't bothered to link to him first?
Tell the other webmaster where he can find his link and make
sure that the URL is correct.
7. Make sure that your web site has a professional design.
It's very important that both your web site and your link
pages have a professional design. Your company shouldn't look
like a dubious shop. Professional site design is very important
for the success of your linking campaign.
8. Be polite and humble
Don't praise your own web site. It's enough to mention your
web site URL and to explain what both your site and the link
partner's web site have in common.
Don't use superlatives or more than one exclamation mark
in your email message. Do not use "sales talk" in
your link exchange message, for example listing 5-10 benefits
to the potential link partner.
9. Don't use free email addresses.
Do not use a free email account, for example "firstname.lastname@example.org".
It makes your link exchange mail seem like a spam mail.
In short, really do visit the potential link partner's web
site and write a short and personal letter. You can find many
more tips and tricks in the free "Increase
your link popularity" eBook.
Further information about writing successful link exchange
messages can be found here.