|
How to increase sales with the
right web page titles
The title of a web page is one of the most important elements.
Good web page titles can remarkably increase the effectiveness
of your web site.
The title of a web page is the text that is written between
the <TITLE> and </TITLE> tag in the HTML code
of a web page. If you write the right text between these tags,
your web site can get more targeted visitors.
Why are web page titles so important for your web
site success?
- The titles of your web pages are important for search
engines
To many search engine spiders the title of a web page is
more important than other web page elements. If your web
page title contains your most important keywords, it's likely
that the web page will have a good search engine ranking
for these keywords.
- The titles of your web pages are important for web surfers
The title of your web site is the first thing web surfers
will see from your web site. Many search engines display
the title of a web page as the main link to a web site in
the search engine result pages.
In addition, the web page title is used when a web surfers
bookmarks your web site.
While most search engines don't allow you to influence the
description of your web site, the title of your web site is
often listed without any changes.
What does this mean to you?
It's important that your web pages have compelling titles
that are compelling to web surfers and that contain your most
important keywords.
For example, if you have a sports shoe shop in London, don't
use this title tag:
Welcome to Smith & Son
People probably won't click on that link because they don't
know who you are. That web page title doesn't look very attractive
to the average surfer. Better use this title:
Buy sneakers and sports shoes at competitive prices
in our shop in London. Nike, Adidas, Reebok and all other
major sports shoe brands.
Why is the second title better than the first one?
The second title has many advantages over the first title.
- The second title contains keywords that are important
for a sports shoe business: sports shoes, sports shoe, sneakers
and several brand names.
The inclusion of these words in the title increase the change
of good search engine rankings for these keywords.
- The second title informs web surfers about the purpose
of the web site and it gives them a reason to click: Buy
sneakers and sports shoes at competitive prices.
- The second title includes geographical information:
...in our shop in London. People who live in Chicago
are probably not interested in a shop that's based in London.
The inclusion of "London" in the web page title
allows people to quickly find out if it's worth to visit
the web site. In addition, it's more likely that the web
site will be found for a search term such as "shoe
shop London".
Good web page titles can help you to increase your search
engine rankings and to get more people to click on your link.
If you want further information about how you could improve
the search engine rankings of your web site on Google, Yahoo
and other major search engines, try IBP's Top
10 Optimizer.
|
