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How to improve your link popularity with articles
Last week, we gave you an overview
of major search engine toolbars. As this is the "Search
Engine Ranking Facts" newsletter, how does the toolbar
overview relate to search engine ranking facts?
We published the toolbar article because it's a great example
of how you can improve the link popularity of your web site:
with the help of unique content.
If you don't know yet that improving the link popularity
of your web site increases your search engine ranking, you
can read
an introductory article here.
You can ask other webmasters to link to your site in order
to increase the link popularity of your web site. But why
should they link to your site? It only makes sense for them
to link to your web site if your site is worth linking to.
Every outbound link on a web site is a recommendation for
the linked site so people like to link to sites that offer
great articles or information you can't find elsewhere.
This summer, there were several news stories when a new search
engine toolbar had been released. When we wanted to inform
us about those toolbars we noticed that there were many web
pages describing some of the toolbars but that there was not
a single page that compared all toolbars. We immediately recognized
a good opportunity to write such an article ourselves.
Now, with this article in our newsletter archive, our web
site offers unique content that you can't find elsewhere.
We expect other sites to link to our toolbar overview article
as time goes on. This will increase the link popularity of
our web site which in turn will increase the ranking of our
site in the search engines.
Writing articles can improve your link popularity in several
ways:
- You can send articles to web sites that publish articles.
Just search Google for the key phrase "add article"
(including the quotes) and you'll find many sites that accept
articles. When your article has been published, they also
publish a link to your site thereby improving the link popularity
of your web site.
- Every article is automatically full of keywords that potential
visitors search for in the search engines. Even better,
every article contains key phrases that you didn't think
of before. With every article, chances increase that web
surfers will find your site in the search engines.
- When you publish many articles about the topic of your
business, your visitors will see you as an expert in your
business area. They're more likely to buy from you and they're
more likely to link to your site.
- If you publish many articles on your web site, people
will notice it and they will voluntaritly link to your web
site because of the great content.
- You can also allow your articles to be re-published as
long as credit is given to you and your site. This can be
an excellent viral marketing tool. As some sites publish
your article, others will read your article and decide to
re-publish it, too.
Writing articles is an excellent way to improve your link
popularity--but what if you can't write because of lacking
writing skills or time constraints?
You can use pre-written articles from web sites that offer
free articles for you to re-publish. When you add them to
your site, you can still build content and share some of the
benefits mentioned above.
Here's a list of some good article directories where you
can find articles and where you can submit your articles to:
If you want, you can also re-publish our newsletter articles
as long as you don't change the contents and provide a link
to our web site. Just
visit our newsletter archive.
Of course, articles are only one way to improve the link
popularity of your web site. The link
popularity software program ARELIS helps you to locate
and contact potential link partners. It also helps you to
create and manage your link pages quickly and easily.
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