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The top 5 myths of link popularity building
tools
Some experienced webmasters gave link popularity building
tools a bad reputation in the past. They argued that these
tools would artificially inflate the link popularity score
of web sites in order to deceive search engines.
This may have been true for the first generation of these
tools but then ARELIS entered the market, promising to be
the first serious reciprocal links management tool.
Unfortunately, the old arguments are still alive. This article
now calls these arguments by their name and exposes why these
arguments have become myths, using the ARELIS software as
an example.
Myth #1: They're spamming tools, they send the same
email message to everyone
This might be true for older tools. However, ARELIS is
definitely not a spamming tool. ARELIS requires that you
visit every found web site before you can send an email
message. It does not automate the task of sending email
messages and it does not create a list of email addresses.
For spammers, the tool is useless.
However, the email feature of ARELIS allows you to automatically
include each website's unique information into the body
of your email to further personalize your message.
The software license of ARELIS strictly prohibits sending
spam messages.
Myth #2: They create link farms which are penalized
by the search engines
ARELIS does not create a link farm. It semi-automates the
task of finding relevant web sites that could possibly link
to you. Your personal link directory does not contain hundreds
of unrelated links.
The link pages that you create with ARELIS are on your
web server and you alone decide which links will be added
to your link pages. Your link directory is a unique page
on the web that contains only links that you have chosen.
Myth #3: The search engines don't like these tools
because they overtax their servers
It's often the opposite. ARELIS is a search engine friendly
web site promotion tool. It causes as little traffic as
possible for the search engines. Often, it causes even less
traffic than the average surfer performing the same task.
For example, ARELIS queries search engine result pages
with 100 results at a time if possible. That means that
for every query it makes at a search engine, it gets 100
web pages in return. That way, ARELIS causes even _less_
traffic than the average Internet user who only sees ten
web site results at a time.
Myth #4: These tools create link pages that all look
the same on all web sites
This is true for older tools but not for ARELIS. ARELIS
offers more than 50 variables to customize your link pages.
ARELIS helps you to create link pages that perfectly match
the design of your other web pages. Every ARELIS-created
link directory is unique.
Internet marketing expert Michael Wong of Search-Engine-Optimization-Strategies.net
says, "Even a HTML expert couldn't tell if a link directory
was created by hand, or a program such as ARELIS."
Myth #5: Doing it manually is easier
Your main benefit of using ARELIS is that you'll get many
more links to your web sites. But ARELIS has many additional
advantages. For example, ARELIS creates custom link directories
with the click of a single button - much faster than creating
link pages manually.
With ARELIS, you can change the link description of a web
site in seconds. ARELIS also allows you to change the category
of a web site and removes a web site from your link pages
with a few mouse clicks.
ARELIS can check if a web site still links back to you, even
after weeks or months. You don't have to manually visit every
web site every few days. If someone doesn't link back to you
anymore, ARELIS can automatically remove that web site from
your link pages or send an email message to that person.
ARELIS finds relevant link partners for you and it automatically
adds a title and description for these pages. ARELIS also
helps you to find the contact information of a web site so
that you can contact the web site owner faster.
In summary, ARELIS makes it very easy for you to keep track
of your links. You'll always know who you've already contacted
so you don't write to the same person twice.
Why are the old arguments still alive? One can only speculate
the some webmasters fear that these tools have become so easy
that everybody is now able to improve the link popularity
of their web site. John Doe doesn't need the expensive search
engine optimization company anymore. With ARELIS, the former
elitist job of searching for relevant link partners, managing
them and creating link pages is now as easy as 1-2-3.
Relevant links from other sites bring your web site targeted
traffic from your search partners and they help you to increase
your rankings on search engines.
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