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Split your pages to increase your search engine
rankings
Search engines try to determine the individual topics of
your web pages. If you have too many subjects on a single
web page, search engines cannot determine the topic of your
page and your web page is not going to rank highly for any
of the words on your page.
Get higher relevancy and better keyword density
Using a single subject on a web page increases the relevancy
of the page for a specific keyword. For example, assume
you have a web page describing two topics: camping axes
and camping tents. If your web page contains 500 words and
you mention your keyword "camping axe" five times
on that page, then that keyword appears every 100th word
on average.
Now suppose you split the page into two pages, one for
the keyword "camping axe" and one for the keyword
"camping tent" and both pages have 250 words.
The keyword "camping axe" now appears as every
50th word on average making it more relevant to the search
engine.
In addition, you now have the opportunity to use individual
page titles with distinct keywords in them.
Add depth to your web site
There's another important aspect concerning search engines.
If you break your pages into smaller pieces, your web site
will comprise more pages. Your web site has more "depth"
and search engines are known to rank web sites higher that
consists of more pages than a three-page web site.
Please your customers
Another benefit is that visitors like to read shorter pieces
of text. People cannot read as quickly from a monitor in
comparison to reading hard copy. They complain of visual
fatigue and blurring reading long pages of text from a computer
monitor.
In summary, try to cover only one topic per page. Split separate
topics into their own pages and both your readers and your
search engine rankings will benefit.
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