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How to get listed in Internet directories

As explained in our last newsletter issue, a good listing in Internet directories can bring your web site a lot of traffic and it will increase the link popularity of your web site.

In general, to get your web site indexed in a directory, you have to submit your site to a particular category. In addition, you have to submit a description of your site. An editor will review your site and then accept or reject your site according to its quality.

Sometimes it's harder to get indexed in Internet directories than to get listed in search engines. There can be a variety of reasons why Internet directories won't list your web site.

If you follow our tips below, it's more likely that your web site will be listed in Internet directories. This will improve your search engine rankings and it will bring more visitors to your site.

The most important tip is: submit your web site to the right category and follow the directory's guidelines carefully.

Most directories are very specific. They list only web sites that fit their topic or world region. Even the major general directories are very picky, for example if you have a UK-based site, make sure it's in the appropriate regional category of the directory.

If you submit to Yahoo and your site is commercial, you must submit to the "Business and Economy" category. If you submit to the Open Directory Project (dmoz.org), you must follow these rules: If your site isn't written in English, you must choose the World category, if you have an adult site, you must choose the Adult category, if your site has regional information, take the Regional section.

So before submitting your web site to a directory, read the directory's submit guidelines carefully. Here are the addresses of the major directories and where you can find their guideline pages:

Further directories for the specific topic of your web site can be found at "directory of directory" sites, for example searchenginecolossus.com and beaucoup.com.

Submitting to general directories and industry-specific directories can improve the link popularity score of your web site and so it can improve your search engine rankings.

If you use IBP 3.0 to submit your web site to search enginesand Internet directories, then you already have all important general directories and industry-specific directories at your fingertips.

Next week, we'll tell you how to get your web site description accepted by the Internet directory editors.

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November 2003 search engine articles