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Why your web site might not get listed in Internet directories such as Yahoo, part 2 of 2

Last week, we told you three reasons why your web site might not get listed in Internet directories.

Here are further reasons:

4. Your web site uses uncommon plug-ins.

If your web site is password protected or requires some kind of plug-in, directory editors will probably not list your site at all.

Your site should not contain the latest technology that makes it potentially inaccessible to even a minority of your users. This can include excessive use of JavaScript, Java applets, Flash movies, Shockwave and other web elements that require some form of plug-in download. You don't know which operating system and browsers the directory editor will use when looking at your site.

5. Your web site isn't popular.

Some editors look at the Alexa rank first to decide whether it's worth looking at your site or not (although this doesn't make sense because either your site has exciting content worth linking to or not). Directories don't like to add the 536th site about "home based business opportunities".

Your site must be original and popular. It's a bit like the hen-egg problem. Your site should be popular but actually, you submit your site to directories so that it becomes popular. We recommend using the software program ARELIS to get more sites linking to your site.

6. You haven't published your post address.

It really helps if your site has a real address/phone/fax/email address attached to it. It also helps if you provide a contact name. Publish your street address and not a postbox address. Directories don't want to list fly-by-night companies.

7. Watch out for 19 additional mistakes.

We also published an article that describes the 19 common mistakes that prevent your web site from showing up on search engines. The reasons listed there also apply to your directory submission.

Next week, we'll answer the frequently asked question about the best time to re-submit your web site to directories if you didn't get accepted in the first place.

If you want to submit your web site to search engines, directories and even special industry-specific sites, we recommend using the software program IBP 3.

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November 2003 search engine articles