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Using Alexa to find good link partners

As you might know, building high quality links to your web site is important for the success of your site. Web sites with many good incoming links will get many targeted visitors from their link partners as well as improved search engine rankings.

A good way to find new link partners and to determine their value is the Alexa(tm) toolbar. The Alexa toolbar is a free add-on to MS Internet Explorer that gives you further information about web sites when surfing the Internet.

When you visit a web site, the Alexa toolbar displays a lot of useful information that helps you to decide if a web site is a good link partner for you:

  • The Alexa toolbar displays the traffic rank of the visited site. The smaller the number, the more visitors come to that site every day (and the more visitors it could bring to your site).

  • You can see links to related web sites with similar content. That's one of the best features of the Alexa toolbar. You'll be amazed how fast you find good web sites that you couldn't find through a conventional search engine.

  • The Alexa toolbar also contains a search box that uses the Google database. That way, you can quickly search the web without visiting Google first.

  • As an additional feature, the newest version of the Alexa toolbar also includes a popup window manager that blocks annoying popup advertisements.

You can download a free copy of the Alexa toolbar here.

All features described above and many more are also included in our link building tool ARELIS. ARELIS gives you quick access to Alexa information and it helps you to find out even more about link partners by clicking a single button.

ARELIS helps you to quickly find out how much traffic a web site receives, if it's listed in Yahoo and which web sites link to the site. In addition, ARELIS has many great features that help you to find, manage and contact valuable link partners.

It even helps you to create your link pages in your own web site design quickly and easily. We recommend downloading the free trial version of ARELIS.

(Note: In order to provide you with related links the Alexa toolbar collects information about the web pages you visit and other information. Click here for the Alexa privacy policy. Alexa is not affiliated with our company.)

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June 2003 search engine articles