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How to make your site more effective
Our newsletter is all about search engine ranking facts.
You know that a high ranking is very important to get high
quality targeted traffic to your Web site. The more targeted
your visitors are, the more you'll sell on your site.
However, a high ranking alone is not enough. Many webmasters
have the problem that their visitors don't buy something on
their site even if the way the visitors reached the site indicates
that they're interested in the products.
For that reason, we're going to tell you in a new series
what you can do to improve the effectiveness of your Web site
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PART 1: The first 3 critical points - Make a good first
impression, or your visitors will leave immediately
When Web surfers come to your site, it's very important that
you make a good first impression. Before a Web surfer starts
reading the copy text on your Web page, your page must pass
these three critical points:
- Your Web page must load quickly
Web surfers won't wait for slow loading Web pages. If
your Web pages don't load as fast as is possible, a lot
of Web surfers will go away before they have had a chance
to take a look at your Web pages.
Don't forget that still the majority of Web surfers use
a 28K/56K modem to surf the Internet. If your Web page
is 120 KB big (including the images), then it takes 17
seconds to load the page. Would you wait so long?
- Your Web site must look good
Make sure that your Web site has a professional layout.
People don't want to purchase from a shady backyard business.
It's very important that your Web pages look perfect.
Hire a professional Web designer if necessary.
The same is valid for your link pages. If you want to
exchange links with other sites, make sure that your link
pages look attractive. A link on your link pages should
be something other people want to have.
Make your link pages accessible from your other Web pages
and use a great layout for your link pages.
- Don't use automatically generated doorway pages
Automatically created doorway pages might bring some
visitors to your site. However, they'll land on a Web
page that was designed with search engines spiders in
mind.
Automatically created doorway pages usually look ugly
to human Web surfers. Often, they consist of nothing more
than a list of buzz-words. You won't get good results
with this method because human Web surfers will quickly
close such a Web page.
If your Web site fails under one of these categories, Web
surfers will leave your site before you even have the chance
to tell them your marketing message.
In the next issues, we're going to tell you what you can
do to get a higher conversion rate for your site. We're going
to tell you how to keep customers on your site and how to
quickly direct them to the right pages. Finally, we're going
to tell you how to close a sale on your Web site.
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