Many webmasters face the problem that their visitors don't
buy something on their site even if the way the visitors reached
the site indicates that they're interested in the
products.
For that reason, our 5-part series shows you what you can
do to make your Web site more effective.
Check if your potential customers can easily order the products
or services on your Web site:
My order page is easy to find. I link from the home page
and from all product and service pages to the order page.
My order page link is called "Order", "Buy",
"Store", "Checkout" or anything else
that my customers easily recognize.
I don't hide the price for my products or services. I know
that people will not buy if they don't know what they have
to pay.
I tell my visitors about shipping costs and state taxes.
My visitors know the final price before entering the credit
card number.
My potential customers can trust me. They know who I am
and they can easily find my complete company address.
My visitors don't hesitate to purchase because I offer a
no-questions asked money back guarantee.
I tell my visitors upfront about my refund policy.
I tell my visitors upfront about my privacy policy.
My order pages are secure. They use at least 40 bit encryption
so that my customers can safely enter their contact and
purchase information.
My order pages are easy to understand. I've tested it with
my friends or relatives that don't connect to the Internet
very often.
I regularly test my order pages if they work.
If my server goes down, I'll get notified.
My order page displays a meaningful message if the customer
forgets to enter the street name.
My order pages even work with international customers, for
example German customers don't know what to enter in the
"State" field and usually leave it empty. Some
countries don't even have postal numbers. My order pages
do work for them.
If you agree to all points, then your order pages won't stay
in the way when your visitors decide to purchase from you.
This was the last part of our "How to make your Web
site more effective" series. If you haven't done it yet,
read the previous 4 parts to make sure that your Web site
generates as many sales as it should.
