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The importance of links on your site

Some webmasters are unsure whether they should add link pages to their web site, and some don't know which factors are important to determine if they should link to a certain site or not.
Here are some tips about why your web site should have a link directory and what makes a site worth linking to:

The Internet is made up of links

The Internet is made up of links. If there weren't links, the Internet wouldn't exist. For this reason, if you find a good web site with good content you should link to that site.

Don't care about the search engine ranking or the PageRank of the site you're linking to. If you find a web site that you or your visitors find valuable, then link to it and ask for a reciprocal link to your site.

Search engines just try to organize the Internet. Links build it. If you participate in building the Internet with good links, your web site is in a good position.

Links are a courtesy to your visitors

Ask yourself why web surfers visit your web site. Give them what they're looking for. In addition, help your visitors by offering them links to related web sites. Links to related web sites show your visitors that you care about them.

You should always build your web site with your visitors in mind. If your web site is useful and important to your visitors, search engines will honor that. A well-designed link directory can help you to make your site useful and important for your visitors.

Content is king

Search engine optimization experts will tell you that content is the most important thing about a web site.

A good link directory is a valuable resource for your visitors and it improves the content of your web site. If your web site contains many related links for a specific topic, chances are that your web site will be considered as an authority and a hub for that topicby web surfers and search engines.

Well-designed link pages with useful and related links help you to make your web site more useful and attractive for web surfers. Web sites that are useful and attractive for web surfers get high search engine rankings because they're considered authorities and worth linking to.

Focus on your web site visitors. Search engines try to find web sites that are useful for web site visitors. If the linking structure of your web site indicates that it is a useful site, your site will get great search engine rankings as well as targeted traffic from your link partners. ARELIS helps you to build such a useful site.

ARELIS helps you to find and manage high quality links as quickly and easily as possible. Download the free trial version now.

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December 2003 search engine articles