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How to overcome spam filters in your linking
campaign
Exchanging links with other sites is a great way to build
targeted traffic to your site. In addition, you will also
obtain higher search engine rankings by increasing your web
site's link popularity.
However, when sending link exchange request emails to other
webmasters, some of your email messages will be caught by
spam filters.
Webmasters of popular sites get hundreds of email messages
every day. Often, 30-50% of those messages are unsolicited
messages containing advertising (so called spam emails). For
this reason, webmasters install anti-spam software
programs and sometimes these programs flag your email message
as spam mail. This means that your link request mail will
be deleted immediately and the webmaster will not even receive
your link request.
It is very important that you don't spam in your linking
campaign. Spamming doesn't work. You should write a personal
and targeted email messages to each webmaster. To make sure
that these messages aren't caught by spam filters, you should
follow these tips:
- Your email message must not have a subject that sounds
like advertising. Email messages with the infamous subject
line "Let's trade links!" will nowadays be deleted
immediately. Too many spammers used that subject line in
the past and therefore it's not effective anymore.
- You should also refrain from impersonal salutations like
"Dear Sir / Dear Madam", "Dear webmaster,"
or "Hi!". If you use personalized salutations,
then you'll get many more webmasters to read your email
message.
- It's very important that you take a look at the web site
of the potential link partner before sending an email message.
Try to find the name of the contact person. If the webmaster
is called Richard, then write "Dear Richard".
Ask yourself: Which email message would you trust more,
one that says "Hello Internet user!" or one that
says "Hello your-name"?
- Visit and surf through the web site of your potential
link partners. This way, you can tell them what you like
specifically of their web site, for example the easy to
understand navigation, the green buttons, the artwork, the
collection of special articles, etc.
- Only include links to your own web site in the email message.
Never include links to other web sites or even advertising
links. Your email message would look like another spam email
and the webmaster would not link back to you (if the message
wasn't caught by their spam filters before).
The web page http://eu.spamassassin.org/tests.html
lists more than 200 things that identify common spam messages.
These are texts that most spam filters are able to recognize.
Of course, there's no way you can learn this list by heart
so that your link request emails pass most spam filters.
That's one of the reasons why we recommend using the software
program ARELIS
for your linking campaigns. It offers a brilliant feature
that (optionally) tests your link request messages for common
spam words and phrases and warns you when it encounters them.
That way, ARELIS can help you to overcome most spam filters.
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