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Are you part of the invisible Web?
A recent article
in the Syllabus magazine pointed out that neither Google nor
any other search tool can index all the information on the
Internet:
Although search engines such as Google, AllTheWeb or AltaVista
have billions of Web pages in their databases, a large part
of the Internet is virtually invisible to search engines.
As the Syllabus magazine puts it: "A large portion of
available information has been difficult or impossible to
search."
Web pages can be part of the Invisible Web because they use
technology on their pages that the index software programs
of the search engines cannot understand.
If your Web site is part of the Invisible Web and cannot
be found on search engines, you're missing a lot of customers
and you're losing a lot of money.
What can you do?
1. Make sure that your Web site is optimized for search engines
You should make sure that your Web site is optimized for
search engines. Many Web sites are designed in a way that
prevents them from being indexed by search engines.
Don't build a Web site that consists of only flash elements
and images. Search engines need plain text to index your
site.
There are many features that influence the ranking of your
site on search engines. The webmaster
tool IBP can tell you if your Web site is optimized
correctly for the search engines. There are many more things
to consider than just the title and META tags.
If your Web site has a plain, simple and clear design,
it's more likely that it will be found on search engines
under keywords that are important for your business.
2. Make sure that surfers can find your Web site through
other ways
Search engines are not the only way people can find your
site. Surfers also follow links and recommendations on other
Web sites. If your Web site cannot be found on search engines,
make sure that your Web site is linked by many other sites.
This has several advantages for you. You'll benefit from
the search engine ranking of the other pages because people
who find the Web page that links to you also find your site
through that link.
Another big advantage is that search engines think that
your Web site is important if many other Web sites link
to you. The more popular the Web sites are that link to
you, the higher your search engine ranking. And you'll also
receive additional visitors from your partner sites.
So make sure that as many good Web sites as possible link
to your site. The webmaster tool ARELIS can help
you with that.
In short, if your Web site is part of the Invisible Web,
you're losing customers and money. Make sure that your Web
site can be found through as many ways as possible.
A good Web site promotion strategy that focuses on search
engines and partner Web sites will bring targeted visitors
to your Web site and it will increase your online revenue.
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