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About Google results on Yahoo and AOL
In the search engine optimization business, everybody knows
that the search results of both Yahoo and AOL are powered
by Google.
However, contrary to popular belief, when you search at AOL
or Yahoo, you will not always get exactly the same search
results as directly from Google itself.
About Google results on Yahoo:
Both Yahoo directory results and Google results are mixed
together in the Yahoo search results. You can easily identify
any result drawn from Yahoo's own human-compiled categories
by its "More sites about" link that appears below
the description. Listings that come only from Google lack
the "More sites about" link.
Most of the time, the Yahoo results are identical to the
Google results. The reason for this is that Web pages ranking
well for queries in Google are often pages that are also
listed in Yahoo. Google probably gives sites listed in Yahoo
a ranking boost.
As an example, perform these searches and try to spot the
differences:
About Google results on AOL:
Although the AOL results are powered by Google, they aren't
always the direct Google results, either. For some queries,
the first one or two listings may come from AOL's own collection
of sites. These listings usually carry an "AOL Keyword"
designation.
The AOL search results can contain news stories related
to the search, supplied by CNN, an AOL/Time Warner company.
Try these searches at AOL and Google:
Conclusion
Though Yahoo and AOL are powered by Google, they don't have
exactly the same search results as Google. So if you want
to check your search engine ranking, you must check Google-powered
search engines separately from Google.
You may want to use the software program IBP
to check your search engine rankings because IBP can check
these search engines independently and search engine friendly.
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