Google: Keywords in link texts
As you might know by now, we conducted a huge search engine
ranking study examining 103,260 top 10 Web pages on Google,
AltaVista, iWon/Inktomi, AllTheWeb, Teoma and Wisenut.
We discovered that 23.38% of the #1 Web pages on Google result
pages used the queried keyword in <A> link texts.
For example, if the keyword is "software", the
following <A> link text contains the keyword once:
Nearly one out of four Web pages is a very high number so
it looks like Google ranks Web pages higher if they contain
keywords in their <A> link texts.
Almost as interesting is the question whether the keyword
hould be used in same site link texts or in link texts of
outbound links. In other words, which of the following two
links should you use if your keyword is "software"?
a) <A HREF="http://www.not-my-domain.com">Software</A>
b) <A HREF="link-belongs-to-my-site.htm">Software</A>
What do you think? Guess now before you continue. :-)
In our search engine ranking study, we discovered that twice
as many #1 Web pages on Google used the queried keyword in
same site link texts (option "b" in our example
Engine Ranking Study
If you want to know what other factors are taken into account
by Google, AltaVista, AllTheWeb and others, read the full
search engine ranking study: