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How to reach Internet users in Germany
According to WebSideStory, a webtracker company, Germany
is the 6th biggest Internet nation of the world (after
USA, China, Japan, United Kingdom and Canada).If you want
to quickly reach customers in Germany, the easiest way is
to advertise on pay per click (PPC) search engines.There are
three important PPC search engines in Germany: Overture.de,
Espotting
.de and QualiGO.de.Overture.de claims to reach 73% of the
German Internet population. They partnered with important
search engines and Web sites:
- AltaVista.de
- AOL.de
- Arcor.de (German phone and Internet company)
- DINO-Online.de (popular German search engine)
- Dooyoo.de (kind of Epinions.com in German)
- Freenet.de (one of the bigger German ISP)
- GMX.de (big email provider)
- Kress.de (popular German magazine for advertisers)
- MSN.de
- PC-Welt.de (one of the bigger German PC magazine)
- T-Online.de (biggest German ISP)
- TecChannel.de (online magazine from IDG, media company)
- Tiscali.de (European ISP)
- ZDNet.de
Espotting
.de has also some important affiliates, for example Lycos.de
and Yahoo.de:
- Ciao.com (kind of Epinions.com in German)
- EasyInternetCafe.de (provider of Internet cafes)
- Fireball.de (popular German search engine, part of Lycos)
- HotBot.de
- Lycos.de
- Metaspinner.de (small German meta search engine)
- Netscape.de
- Sedo.de (search engine for domain offers)
- Stern.de (big German weekly magazine)
- Suchen.com (German search engine)
- Web.de (big German Web search engine and portal)
- WetterOnline.de (popular German weather Web site)
- Yahoo.de
QualiGO.de is the smallest of the important PPC search engines
in Germany. They only have small partners like Blitzsuche.de
and MetaCrawler.de.However, they claim to reach 56% of the
German speaking population in Switzerland because of their
partnerships with Bluewin.ch and T-Online.ch (both are big
phone and Internet companies in Switzerland).In summary, reaching
a German Internet audience is easy with these three pay per
click search engines. Overture.de even offers their German
advertising service in English.You should also submit your
Web site to Google.de and to the German part of the directory
"Open Directory Project":
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