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Teoma and reciprocal links

After a long period of beta testing, the new search engine Teoma was released on April 2, 2002.

When we conducted our search engine ranking study, we included Teoma because some news sites called it the next "Google killer".

This Web page describes how Teoma ranks in general:

http://static.wc.teoma.com/docs/teoma/about/searchWithAuthority.html

As the above article makes clear, link popularity is important for the ranking on Teoma result pages. Our study confirms it. 64.29% of the #1 Web pages on Teoma have links from all three major directories Yahoo, LookSmart and Open Directory Project.

However, link popularity isn't everything. Teoma says that it also "utilizes existing search techniques". This must be the reason why 10.59% of the #1 Web pages on Teoma don't have any major reciprocal links at all.

Source: Search Engine Ranking Studies Q2/2002

Google says that it uses not only link popularity but more than 100 other techniques to rank Web sites. So even for Google and Teoma, link popularity is not the only factor. That's why our study is so important.

We examined 103,260 top 10 Web pages on Google, AltaVista, iWon/Inktomi, AllTheWeb, Teoma and Wisenut, making it the most comprehensive search engine ranking study available today. The results cover 140 topics, from link popularity, Meta tags, inbound/outbound links, to keyword density and document types.

The reports have 140 color diagrams on more than 300 pages and are available as PDF documents. They help you to understand what it takes to get a good ranking on search engines.

http://www.axandra.com/search-engine-studies/index.htm

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May 2002 search engine articles