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The importance of H1 tags on AllTheWeb
The location of keywords on a Web page is one of the main
rules how search engines rank Web pages. Web pages with the
search terms appearing in the Web page title are often more
relevant to the topic than other pages.
Search engines also check to see if the search terms appear
near the top of a Web page, such as in the headline. They
assume that any Web page relevant to the topic will mention
those words right from the beginning.
In the study on AllTheWeb, we discovered that the H1 tag
(used for big headlines) plays a major role in getting a top
ranking. 17.16% of the #1 Web pages on AllTheWeb used the
queried search term in their H1 headline tags(*). This is
a very high result for a single ranking factor.
Unfortunately, H1 tags look very ugly in today's Web design.
Here's a nice tutorial on how you can use style sheets and
font tags to make H1 headlines look better:
http://www.digital-web.com/tutorials/tutorial_2001-4.shtml
If you're interested to learn the average length of H1 headlines,
the average search term density and the position of search
terms in H1 headlines, you should take a look at our search
engine ranking reports.
(*) Source:
Search Engine Ranking Studies Q2/2002
http://www.axandra.com/search-engine-studies/index.htm
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