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Search terms in URLs on AltaVista
Some Web site promotion experts recommend that you use your
most important search term in the URL of your Web site so
that search engines rank your site higher.
We examined this statement in our search engine ranking study.
For example, when searching for the search term "shoes",
we counted the URLs "www.nice-shoes.com" and "www.axandra.com/shoes/index.htm"
as URLs that contain the queried search term in the URL. We
tested a total of 1721 search terms on AltaVista and analysed
17,210 Web page URLs for this fact.
The result on AltaVista was that 81.78% of all #1 results
on Altavista did not contain the queried search term in their
URL. 18.22% of all #1 results on AltaVista did contain the
queried search term in their URL. We found similar results
for positions 2-10 on AltaVista.
It seems that it might help a bit to include a search term
in the URL of a Web page to obtain a better ranking onsearch
engines. This factor should also be considered when optimizing
your site for search engines.
Source:
Search Engine Ranking Studies Q2/2002
http://www.axandra.com/search-engine-studies/index.htm
If you want to know if a search term in the URL helps on
Google, Inktomi or other search engines, check out our other
studies:
http://www.axandra.com/search-engine-studies/index.htm
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