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META description tag for AltaVista

Some search engines use Meta tags to get information about your Web page. AltaVista is among those search engines that use Meta tags.

There are Meta tags for page description and page keywords. AltaVista uses the document title (with the TITLE tags) and the page description meta tag to display your listing.

So it's up to you to decide how your listing on AltaVista should look like. If you want your listing on AltaVista to be:

--
Baseball News and Score Stats

Breaking baseball news and information for all professional teams with real-time scores!
--

you should write your TITLE and META Description tag as
follows:

--
<HEAD>
<TITLE>Baseball News and Score Stats</TITLE>

<META NAME="description" CONTENT="Breaking baseball news and information for all professional teams with real-time scores!">
</HEAD>
--

In our search engine ranking study which we conducted in April 2002, we analyzed more than 140 Web page attributes to find out which are important for a good search engine ranking.

Among other things, we analyzed how many letters #1 Web sites on AltaVista use for the content of the META Description tag.

We discovered that most #1 Web sites on AltaVista use 100 to 160 letters for the META Description tag but that the length isn't important at all for a good ranking.

However, is it important to include your keywords in the META Description tag? How many sentences should you use in the META Descrip on tag? You can find the answers in our search engine ranking study report for AltaVista which you can get for free this month (read below for details).

More information about Meta tags on AltaVista:
http://help.altavista.com/search/faq_web#9

More information about our study reports which are available for Google, AltaVista, Inktomi, AllTheWeb and Teoma:
http://www.Axandra.com/search-engine-studies/index.htm

You can even download a free sample report here:
http://www.Axandra.com/search-engine-studies/sample.htm

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July 2002 search engine articles