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How to write keyword rich Web pages
As you probably know, link popularity is a very important
factor if you want to have a high ranking on search engines.
However, it's not the only factor that determines your ranking.
If link popularity was the biggest factor, then Web pages
with a PageRank of 9 or 10 would be the number one match for
whatever you search for. You'd search for "cars",
and Google would return www.google.com as the #1 match because
it has the highest PageRank.
Search engines don't work that way. Google claims that they
utilize more than 100 factors when ranking Web pages, and
link popularity is just one of them. Of course, the factor
"link popularity" is surely more important than
the keywords in your <IMG ALT> attributes.
One important factor that determines the search engine rankings
of your Web pages is the factor "keyword density".
Simply speaking, search engines measure the number of keywords
in a formula called "keyword density". Keyword density
answers the question "How much of a text is keyword?".
Your keyword density must not be too high or too low. If
it's too low, search engines won't think that your Web site
is relevant for that keyword. If the keyword density is too
high, then your Web page may be penalized for "keyword
stuffing".
The location of your keywords is also very important. In
general, search engines rank your Web page higher for keywords
if they appear in the page title, in the link texts and near
the beginning of the body text.
About keywords in link texts:
http://www.Axandra.com/news/newsletter20.htm
In addition, keywords in headline tags often count more than
using a keyword in the normal body text. The right keyword
density in the right places contributes to a high search engine
ranking.
We've reported about keywords in <H1> tags before:
http://www.Axandra.com/news/newsletter6.htm
Building keyword-rich Web pages for the search engines is
only one part. Don't forget that your Web pages must also
provide strong copy that engages your Web site visitors. You
must make sure that you target keywords and key phrases that
Internet users really search for.
How to find relevant keywords:
http://www.Axandra.com/news/newsletter18.htm
To find the right keyword density for your own Web pages,
you might want to download the HTML source of top ranked pages
and analyze these Web pages. Of course, this is very tedious
work and it takes a very long time.
For that reason, we've added a new tool to Internet Business
Promoter (IBP). The new IBP version 1.5 offers an easy to
use keyword density analyzer that thoroughly analyzes up to
14 parts of your Web site and compares them with higher ranked
Web pages.
That way you can quickly find the perfect keyword density
for your site for specific keyword or key phrase. This will
help you to increase the search engine ranking of your Web
pages.
Best of all, you can test-drive the new IBP version with
the freeware
Lite edition .
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