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» 6 link building myths clarified
Cryptic pronouncements by Google and differing opinions among SEO-people around the world, often create misunderstandings, which turn into entrenched myths. In this article, we focus 6 of these myths.
web page speed become a more important ranking factor?
Google's Matt Cutts recently suggested that the speed
of a web page may soon get more attention in Google's ranking
algorithm. It seems that Google focuses on fast websites to
make the searching experience better.
duplicate content patent
This month, Google was granted a patent with the name
Duplicate document detection in a web crawler system. The
patent explains how a content filter from the search engine
can work with a duplicate content server.
Caffeine: how will it affect the rankings of your web pages?
Google Caffeine is the name given to Google's next
algorithm update that is going live after the holidays. It
seems that Google Caffeine will be more than Google's regular
updates. It will probably be a major overhaul of the calculations
that Google uses to rank web pages.
search engine statement: link building do's and dont's
Bing recently published a document about link building.
Although it focuses on how Bing deals with inbound links,
it can also help you to get better links for Google, Yahoo
and other search engines. The most important points of Bing's
document can be found in this article.
Google Images has indexed billions of images. If your
image can be found for the right keyword, then you will get
targeted visitors to your website.
right SEO tactic for low and high competition
Depending on the keywords for which you want to get
high rankings, you have to employ different tactics. Keywords
with less competition require different tactics than keywords
with high competition.
screw it up: why should other websites link to your site?
The links that point to your website are one of the
most important factors that influence the position of your
website in Google's search results. The better the links to
your website, the higher the position of your website in Google's
links: do they really affect your Google rankings?
Many websites on the Internet will link to your website
if you pay them for the links. Is this a good method to increase
the link popularity of your website or can you get in trouble
if you use paid links?
Google statement: How to deal with bad inbound links
Many webmasters think that low quality links or links
from spammy websites can have a negative effect on the ranking
of their websites on Google.
to get your website above the regular results on Google -
without paying for it
For many businesses, it is very important to be listed
in Google Maps. If you offer a service or a product that is
relevant to a special area, you might miss many visitors if
your website is not listed in Google Maps.
steps: How to outrank your comptetitors on Google
To get high rankings on Google, it is not necessary
to have everything that Google expects from a great website.
You just have to be better than your competitors.
revisited: do search engines trust your website?
In 2004, Yahoo engineers published a document about
TrustRank. TrustRank describes an algorithm that search engines
can use to determine relevant search results.
links: are they great, crap or something in between?
Reciprocal links are discussed controversially among
search engine marketers. Some think that reciprocal links
are great, others think that they are a waste of time, another
group thinks that reciprocal links work to some degree.
new free online keyword suggestion tool with a unique database
If you want to succeed on the Internet, it is extremely
important that you choose the right keywords for both organic
search engine optimization and pay per click marketing. If
you choose the wrong keywords, you'll waste a lot of time
effect of your URL structure on your Google rankings
Does Google care about the position of a web page on
your server? Does it make a difference if a web page is in
the root directory of your website or in a sub directory?
How does your URL structure influence the position of your
web pages in Google's search results?
human reviewers: real people judge about your Google rankings
Most people think that Google purely ranks websites
by using mathematical formulas.
winner takes it all: how to survive three rounds to get the
One of the main problems in Internet marketing is that
it is often a "the winner takes it all" game. That
means that the best website will get the deal and all other
websites will get nothing, no matter how good they are.
study: are Internet directory submissions still a good SEO
Most webmasters know that high rankings on Google and
other modern search engines can only be achieved if a website
has both optimized web page content and good inbound links.
your website is like working with a fitness coach
Some people think that getting a website on Google's
first result page can be done by purchasing the right product
of service. You just have to click a few buttons and that's
it. Unfortunately, that's not possible.
to get much better results with Google AdWords
Google's AdWords system is a great way to get more
website visitors. However, Google is also a business that
needs to make money. That's why most people pay much more
for their AdWords ads than they have to.
sculpting: does it still help you to get higher Google rankings?
Google has changed the way it processes the nofollow
attribute. These changes have an impact on how you can use
the nofollow attribute for PageRank sculpting on your website.
to outrank websites that have more backlniks than your website
If you want to get high rankings on Google, it is necessary
that many other websites link to your website. This is something
that most webmasters know. What many webmasters still don't
know is that a website that has only a few inbound links can
outrank a website that has many inbound links.
plan: how to change the titles of your web pages to get more
The titles that you use for your web pages are very
important. They are an important factor for the ranking algorithms
of search engines and they are the first thing that web surfers
see when they find your website in the search results.
is pointless if your website does not convert
Getting listed on Google's first result page is great.
It's not so great when you find out that you get a lot of
visitors through your high search engine rankings but only
a few customers.
to save money with quickly created long tail keywords
Last week, we informed you about the new keyword tool
in IBP. IBP's keyword tool uses the unique keyword database
how many keywords should you optimize a web page?
Getting listed on Google's first result page is the
goal of any search engine optimization campaign. If you have
taken the time to find the best keywords for your website,
you probably have a very long list with many keywords.
new keyword tool with a unique keyword database
The keywords for which you optimize your web pages
are one of the most important factors for search engine optimization.
If you choose the wrong keywords, all SEO efforts will be
in vain and you will waste a lot of time and money.
new search engine Bing - and how to optimize your website
Microsoft's Bing search engine has just become publicly
available, allowing you to decide whether Microsoft's latest
effort has the goods to take on Google. Bing is available
at www.bing.com and replaces Live Search.
Google a new -50 penalty?
Webmasters in an online webmaster forum observed an
anomaly in Google's results that might indicate a new Google
penalty. Which websites have been penalized and could this
affect your own website?
to find out which websites are hosted on the same server as
Are you living in a bad neighborhood? Your website
could. Did you know that your web host probably hosts several
websites on the same web server as yours?
to create trust for high Google rankings
Trust is a major factor in Google's ranking algorithm.
Some websites can get high rankings on Google for nearly any
content they publish while other websites cannot get high
rankings at all although they have optimized web page content.